Not sure where your brand is headed? Start here.

The Seedling Starter is a focused brand strategy session that gives you clarity, direction, and a foundation document you will use for years - not a vague conversation and a follow-up email.

BOOK A SEEDLING STARTER

What is it?

A 90-minute strategy session with Becks, followed by a Brand Strategy Foundation document built specifically for your business.

This is not a sales call. It is not a discovery meeting. It is a working session - and you will leave it knowing exactly where your brand stands, where it needs to go, and what needs to happen next.

Whether you continue with Farmers Daughter or not.

So how do we grow together?

WHAT YOU WALK AWAY WITH

After your session, you receive a Brand Strategy Foundation document that covers:

  • Who you are and what makes you genuinely different

  • Your positioning - where you sit in the market and why it matters

  • Your brand purpose, promise, and single-minded principle

  • Your target audience - who they really are, what they value, and what they need to hear

  • Your tone of voice - how you sound, with real examples of what to say and what to avoid

  • Your brand values - the principles that guide every decision

  • AI prompt templates - so you can use the document immediately to write captions, emails, and content that sounds like you

This document becomes your brand's north star. Share it with designers, photographers, copywriters, or social media managers. Use it to brief anyone who works on your brand - so every touchpoint is consistent, considered, and true to who you are.

"I am blown away by these documents. I could feel my smile reading all the way through. You've definitely got the measure of me." 

— Kate - Gisborne

WHO IT IS FOR

The Seedling Starter is right for you if:

  • You are starting a new business and want to get the foundations right before spending money on design

  • You have been in business for a while but your brand has grown without a clear strategy behind it

  • You are about to invest in a rebrand, a new website, or photography - and want clarity before you begin

  • You are not sure how to talk about what you do, or who you are really talking to

  • You want a document your whole team can work from

  • Line drawing sowing seeds with a leaf symbol, below the word 'SOW' underneath, all on a pink rounded background.

    Research, listening, and understanding the gap between how your business is currently seen and how it deserves to be seen. Before a single design decision is made, we dig into your business, your competitors, your audience, and the white space in your market. This is the work that makes everything else land.

  • Minimalist logo of a sprouting plant inside a circle with the word 'GROW' underneath.

    Strategy, positioning, and the foundation your brand will be built on. You walk away from this phase knowing exactly who you are, who you are for, and what makes you genuinely different from every competitor in your market. The visual work that follows is only as good as this thinking.

  • Outline drawing of a tractor on a green circular background with the word 'DELIVER' beneath it.

    dentity design, website, packaging, and every brand expression - each decision traceable back to the strategy we built together. Then full handover: final files, brand guidelines, training, and post-launch support. You leave set up to run your brand confidently and independently.

BOOK A SEEDLING STARTER

WHAT HAPPENS NEXT

The Seedling Starter is also the natural first step into our broader work together. From here, clients typically move into:

Brand Mini — $2,000 Logo, colour guide, and font pairing. A clean visual identity built on the foundation we have already laid together.

Full Harvest Package — $6,500 - $7,000 The complete brand build - strategy, identity, website skin, and photography direction. Everything in one season.

There is no pressure to continue. But most clients do.

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Book your Seedling Starter — $595 + GST

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Questions first? Email becks@fddesign.co.nz - I am happy to have a quick conversation before you commit.

We are a thinking-led studio. Strategy first. Beautiful execution, second. And the two are always connected.

With thoughtful strategy and collaborative creativity, we connect with your audience. Yes, we design and produce logos, packaging, websites, and a whole truckload more. But what we’re about is enriching your brand so consumers love it as much as you do.

Our capabilities include: