Bringing your brand to life
Brilliant ideas don’t come out of thin air. We believe that the best work comes from following a set process. Creativity is at the heart of what we do, but our processes are robust.
Here are the 3 steps we follow:
Step 1. DEFINE
What’s the problem you want to solve? What’s the wider picture? We start each project with a meeting to chat about what you want to achieve and to nail down the brief. If we’re meeting for the first time, we’ll kick off with a consultation, asking you challenging questions to help us get under your business’s skin.
Step 2. EXPLORE
Once we have a clear understanding of your business and what you’re looking for, we delve deeper. This is where we generate mood-boards, research and brainstorm ideas. We also work out the smartest way to get your message to your target market.
Step 3. CREATE
Here’s the really fun part – where we craft your designs. As part of this step, we present our ideas to you and listen to your thoughts to make sure that we create exactly what you’re looking for.
Creating your brand
Whether you’re starting at the beginning with a new brand identity, you’re looking to refresh the brand you’ve already created, or you just want to produce a one-off design, we’ll carefully evaluate your visual communications to make sure the next design step is the best one to take.
From your logo to your ‘look’
Your logo is a fundamental part of your business, the centre-point of your brand identity. It's what your customers see the most, and it’s the symbol by which they recognise you.
But when it comes to your whole brand your logo is just the start. It needs to tell your story, a big ask for a small symbol. That’s why, when we create a logo, we also create a rich brand identity around it. We use style, colour, patterns, icons, fonts and texture to give your branding real depth, communicate your passion, tap into your business ethos, and, ultimately, create a brand that you and your customers will fall in love with.
By pulling together all the elements that make your business special and presenting them in the most irresistible way, we help to make an emotional connection between you, your brand and your customers.
When done well - using the best combination of text, imagery, design and layout to present your ‘story’ - printed and online material connects with your audience, sends out the right signals and helps you to grow your business, faster, and strengthens the connection to your brand story.